Student Work | Created the visual identity for Latitude Festival, a summer music, arts, theatre, and entertainment festival in England. The festival would be discovered through Spotify playlists and promotional posters. Tickets, lineup information, stage guide, trip planning, and festival experience information can all be found on the website. Once the tickets are purchased they will immediately get a download to additional songs by artists that will be at the festival. Tickets will arrive in the mail. In the box is a digital wristband that acts as a ticket, a brochure, poster, and a disposable camera. Digital wristbands get you into the festival, and from there the app can be used to navigate the festival. The app will show where friends are and where the closest open facilities are. The digital wristband can link with Apple Pay to make purchases easier. At the stages, the wristbands will track how much people are moving, and based on that the lights will become brighter. Others can then go on the app and see which stages are exciting for the crowds.